As a bold-on acquisition of Gicom in Antwerp, the Globitas’ portfolio group of companies MMMatter, is realizing its growth ambitions by helping brands build lifetime connections with their customers internationally. The group has an agency in New York since 2015 and with Gicom extended its services to Belgium.
In its 40 years of existence Gicom is the largest, one of the oldest and most stable, content marketing agency in Belgium. Brands are increasingly creating lifetime connections with their customers in multiple regions and for multiple audiences with scalable content. The group already works for many international A-clients who serve the market in both the Netherlands and Belgium. Gicom can serve our joint customers both locally and internationally. The integration in the international agency network of MMMatter allows Gicom to offer omni-channel content marketing of the highest level. The company serves customers in food, pharma, beauty, DIY and fashion such as Delhaize, Inno, Fnac Vanden Borre, Gamma, Tom & C° or Decathlon, organizations such as Batibouw, Nationale Loterij or Gezinsbond.
Investment date: August 2021
Ticket size: €5-10m
Process: Private sale
Type: Equity transaction