You can’t innovate, if you don’t want to change.
This is why ‘challengers’ have been disrupting business models for centuries; whether it was Amsterdam’s VOC, Ford’s automated assembly line, Diners Club’s invention of the credit card or Google and Tesla. All these ‘challengers’ are based on entrepreneurship, innovation, technology and creativity.
Companies like Snap, Amazon, Facebook or Netflix didn’t even exist a few years ago, now have millions of users. All of these, initially underestimated companies, forced traditional markets - and the established companies in it - to change over and over.
Human behavior initiates innovation and innovation creates disruption, transformation and new eco-systems. Where start-ups are being valuated at their growth potential, the established companies are being valued at their current returns. The eagerness of executive leaders for instant cash, limits the vision for the long-term returns, ultimately killing innovation and the company itself.