Investment case Casa
CASA is a leading pan-European retailer headquartered in Belgium. The group has close to €300m in revenue and about 3200 employees. With over 40 years of experience and almost 500 stores across 8 countries, CASA has grown to become an inspiring and leading player in the home-and-living sector.
Strong fundament for growth
In many of the countries CASA operates in like France, Belgium, Italy, and Spain the CASA brand is a household name. CASA started in 2017 with the strategic plan CASA 20.20 aimed to regain their place as a leading player in the home and living sector. The company has realized tremendous improvements in its product line-up and has given its store a full rebranding and make-over.
In accordance with this business plan CASA was able to close 2020 with a positive operating result for the first time in years, despite Covid-19 related challenges. Retail revenues have rebounded strongly after the lockdown periods and online revenue is growing strongly. As Covid-19 lockdowns added to consumer savings, an uptick in consumer spending after these lockdowns was not far out of sight. This has contributed to a positive outlook for 2021.
Big opportunities in e-Commerce
The team of Globitas helps CASA to focus on the further growth of retail revenues as well as on the expansion of omni-channel activities. The European home and living market is almost €120bn in size, but just a small 5% share of that market is online. We believe this market has the potential to catch up with other sectors, like fashion and electronics, where penetration is 3-5x higher. Home and living is currently the fastest growing e-Commerce segment. Globitas’ digital hotshots Slaven Mandic and Niels Hendriks are up for that job and will further strengthen the digital team and drive the digital transformation.
The acquisition of CASA fits perfectly into Globitas’ strategy of adding value to companies with challenges by using a strong entrepreneurial spirit. We see many opportunities to help CASA make the transition to a strong pan-European omni-channel player in the home and living retail segment.
Giane Van Landuyt, CEO of CASA: “Together with Globitas, we are further accelerating the current growth of our omni-channel strategy in shops, e-commerce and B2B activities and realize our strategic plan. Together with all our CASA colleagues we will make it a success in the coming years".