Social Club

Strategic social media bolt-on for the MPG platform adding depth and substance to the platform’s social hub


As part of the MPG buy-and-build we acquired The Social Club as strategic add-on in November 2020.

Social club

The acquisition strengthens MPG group’s position within the social media domain, enabling it to take the next step to a full-service network of content and brand publishing agencies. Together with the previously acquired SOCIAL.INC, The Social Club will form an innovative social media hub within the group. This combination, plus the impact of content marketing agency MPG., accelerates the group’s ability to deliver a full strategic, creation, and content production service to its clients. The Social Club works for major brands including Akzo Nobel, Eneco, Holland Casino, and Sennheiser. David Barens, Director and founder of The Social Club, joins the Board of Directors as CMO.

Social club

Dolly van den Akker, MPG Group CEO stated, “Consumer expectations concerning the role brands play in terms of business as well as in terms of the role they play in society are increasing. That is why the MPG Group vision is short and sweet: Brands can do better. Therefore, the aim of our full-service approach is to offer optimal support to our clients. This means providing all expertise via one contact point, which creates optimal value for our clients. Partly through accelerated digitization as a consequence of COVID-19, we are now investing in extra digital content capabilities. So, I am delighted and proud to welcome David Barens and The Social Club to the MPG Group. It’s not only a creative agency that provides high-quality and creative work, but also a healthy business that maintains long-term relationships with its clients. Together with Social Inc., they form the social media hub within our group.”

The social club